I OPERATE ACROSS
STRATEGY & DESIGN
I take a design-led and holistic view of my client's business, brand, customers, products, and services to identify opportunities to create meaningful value and deliver measurable impact, in the form of outcomes.
I have experience leading teams in a variety of projects across strategy, design, and orchestration. I devise and facilitate approaches with teams, dependent on the outcome they need to achieve. It is almost always the case that projects necessitate a combination of the following approaches.
STRATEGIC DESIGN
When you want to create value in a complex and multi-faceted landscape, we can apply design principles to systemic problems. Informed by strategic practices, systems thinking, and futures thinking.
BUSINESS DESIGN
When you need to create a sustainable competitive advantage, we can combine the tools of business thinkers, analysts, and strategists with the methods and mindsets of design.
PRODUCT DESIGN
When you want to build a thing that will truly solve a problem with genuine value to the end user, we can use a lean and problem-obsessed process to blend user needs, with the goals and sustainable resources of an organisation.
SERVICE DESIGN
When you need to better plan or orchestrate the delivery of an E2E experience. We can take a research-led approach to better understand and map the interdependencies, pain points, and opportunities across people, processes, technology, and infrastructure. Enabling us to design sustainable solutions and optimal experiences for both customers in unique contexts and any service providers involved.
CONSCIOUS DESIGN
When you work with me, we will always try to apply a 'conscious design' lens to everything we do. This mindset comprises both an awareness of the potential long-term and unintended consequences of what we design and a continuous experimentation of our design process to build more sustainable and valuable approaches and solutions.
I HAVE A TOOLKIT
With over ten years of experience and experimentation in design strategy, I have accumulated a broad set of effective tools, frameworks, and approaches that can be applied in many different contexts, for many different problem and solution spaces
DESIGN & UX RESEARCH APPROACHES
Certified user & usability researcher,
with an academic background in Sociology
PROBLEM FRAMING & DEFINITION
Creating clarity of what problem we are collectively trying to solve and why it is important for creating impactful and lasting value
MAPPING & BLUEPRINTING
Co-creation of useful visualisations, flows or maps that represent the interconnections and interdependencies of a product, service, system or systems
PROTOTYPING & VISIONTYPING
Creating tangible artifacts that can be used
to test and validate thinking
PRIORITISING & PLANNING
Synthesis and frameworks that; enable teams to assess impact and value relative to their goals. And enable strategic planning, resourcing and investment
FACILITATION & LEADERSHIP
Leading collaborative and value-driving activities;
like design sprints, workshops, and processes to
ensure the team meets their desired goals
